Showcase your products on LinkedIn to connect with customers and grow your brand’s presence.
Want to make it easier for people to see what your business offers? LinkedIn lets you create mini-pages dedicated to your products or services. These pages give you space to highlight key details, share visuals, and make a lasting impression on potential customers.
Elevate your brand presence by showcasing your products on LinkedIn.
Adding products or services to your LinkedIn Page helps showcase your business in a more engaging way, making it easy for visitors to explore what you do and take the next step toward working with you.
| ☑️ Heads Up: Product Pages are currently available for certain industries, like B2B software, computer hardware, financial services, insurance, education, healthcare, and pharmaceutical. | ||
 If you don’t have a LinkedIn company page yet, don’t worry! Here’s our step-by-step guide to creating one. |
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Once you have an active Company Page, let’s add those products:
Step 1: Access the "Products" Tab
Navigate to your company page, and find the “Products” tab. This section is only available to page administrators.
| 🌱 Pro Tip: If the “Products” tab is not visible, your Page industry might not be eligible. Do you already have a storefront for your creative/maker business on another platform? Check out our tips for making your digital shop stand out. | ||
Step 2: Add a New Product
Click “Add Product.” If your product and organization have the same name, you’ll create a Product Page. If your product and organization have different names, you’ll click “Next,” enter the product name and click the “Get Started” button.
Next, fill in the product details.
- Product Name: Be clear and specific.
- Description: Write a short description of the product’s features and benefits.
- Media: Upload images or videos that showcase the product in action (recommended size: 1200 x 627 pixels).
- Category: Choose the category that best fits your product. Examples include software, hardware, financial services, education, healthcare, or consulting. This is required — your page won’t be approved if left blank.
| 🌱 Pro Tip: Be sure to select a category before submitting your Product Page — it’s mandatory for approval! | ||
Step 3: Submit for Review
Double-check all the information and media you’ve added. Once everything is complete, click “Publish.” LinkedIn will start its verification process.
| 🌱 Pro Tip: Make sure that you have a URL link to this specific product on your business' website. LinkedIn will verify your products and services. | ||
Step 4: Publish Product
Once LinkedIn approves your Product Page, you can publish! Go to your page's content- or super-admin view. Click “Activity” in the left menu. Click the “View Product” button, then “Publish” product.
| 🌱 Pro Tip: If your company offers more than one product, you can create up to 35 additional Product Pages. Only the 10 mostly recently created Product Pages will be shown to your Page visitors. | ||
Adding products or services to your LinkedIn page is a great way to highlight what your business has to offer and connect with potential customers. Dedicated mini-pages let you share detailed information, showcase key benefits, and make it easy for visitors to explore your offerings. With a little effort, your LinkedIn page can become a powerful tool for building connections and growing your business.
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